Ever wonder what that little bunny head on your makeup means? No, it’s not just there to be cute it’s there to inform you that your makeup choice is cruelty free. What does it mean to be cruelty free you might ask? Well since I’m already talking let me explain, when a brand is cruelty free it means that the product was not tested on animals. There is no animal product in the makeup meaning no animal was harmed or killed in order to give you that beautiful face.
It’s a sad reality that some of the most beloved makeup brands test on animals, (CoverGirl, Maybelline, and MAC just to name a few) BUT there are so many great and affordable makeup brands that do not! Let me share some of my favorites;
Kat Von D Beauty
Back in 2008 the popular beauty store, Sephora, approached the tattooing reality star Kat Von D to create a makeup line. Originally, the brand included only lipsticks, however over the years the brand has grown to include foundations, concealers, eyeliner, and much more.
Kat Von D Beauty is, and always will be 100% cruelty free. This beauty line has never tested on animals, something they are very serious about. But how do you know this product is safe? Look for #VeganAlert on the finished product to confirm that this product is indeed animal free.
*Disclaimer this makeup will not make you as cool as Kat Von D*
Founded in 2004 by Joseph Shamah and Scott Vincent Borba, E.L.F (Eyes. Lips. Face) has become extremely popular due to their affordable products prices. Seriously you can get liquid eyeliner for $1. You read that right, $1. The products range from eyeliner to eye shadow, foundation, and even professional makeup tools.
The company is 100% Cruelty free and even supports PETA’s “No Fur” campaign. PETA even honored CEO, Joseph Shamah, with their “Trail-Blazer Award”, which was given to him due to the company’s compassion and commitment to never test on animals.
Another extremely affordable band, ColourPop was founded in 2014 by Seed Beauty. ColourPop understands how trends are ever changing and they’re more than committed to staying on top of it all in order to give consumers the best looks. Their products range from colorful eye shadows to bright matte lipsticks. (You’ll come across many YouTube videos comparing these products to those of Kylie Jenner)
Like Kat Von D Beauty and E.L.F, ColourPop pride themselves on being ‘bunny approved’. The products are tested in the nicest way possible, meaning adorable animals are left out of the equation. Instead the experimenting is done on people, the people at ColourPop HQ to be precise.
Still want to know about more brands?! Of course you do, check out this awesome list over at crueltyfreekitty.com – http://www.crueltyfreekitty.com/ultimate-guide-to-cruelty-free-makeup/